The Fitness GM Blog

Fitness GM Blog

Tips, insights, and resources for gym owners who want to grow their business.

Ads for Fitness: A No-BS Guide for Gym Owners

Stop wasting money on ads for fitness. This step-by-step playbook shows busy gym owners how to plan, launch, and optimize campaigns that get new members.

MattApr 23, 2026

How to Create a Workflow: Your Gym Automation Playbook

17 min

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How to Create a Workflow: Your Gym Automation Playbook

Learn how to create a workflow that automates member onboarding, billing, and scheduling. This no-BS guide for gym owners saves you 20+ hours a month.

MattApr 22, 2026

Is class pass worth it: Operator's No-BS Guide 2026

12 min

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Is class pass worth it: Operator's No-BS Guide 2026

Is class pass worth it - Is class pass worth it for your gym? Get a balanced, operator-first look at the real costs, revenue impact, and whether it helps or

MattApr 21, 2026

7 Best Fitness Classes in Charlotte NC (2026 Guide)

19 min

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7 Best Fitness Classes in Charlotte NC (2026 Guide)

Explore the best fitness classes in Charlotte NC. A guide for gym owners on top studios for HIIT, yoga, & more, plus ops tips.

MattApr 20, 2026

Why 'Unique Fitness Near Me' Is Your Top Search in 2026

21 min

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Why 'Unique Fitness Near Me' Is Your Top Search in 2026

Searches for 'unique fitness near me' are surging. Learn how to stand out, attract new members, and beat the boutique franchises at their own game.

MattApr 19, 2026

Boost Revenue With This Gymnastic Move List

26 min

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Boost Revenue With This Gymnastic Move List

Unlock profitable classes with this gymnastic move list. Includes progressions, safety, & programming tips for all skill levels. Boost gym revenue.

MattApr 18, 2026

Hot Pilates Secret: Your No-BS Operator's Guide

14 min

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Hot Pilates Secret: Your No-BS Operator's Guide

Unlock the hot pilates secret. This no-BS guide for gym owners covers class design, safety, and operational secrets to boost revenue and cut admin chaos.

MattApr 17, 2026

Boot Camps in South Carolina: A 2026 Operator's Guide

21 min

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Boot Camps in South Carolina: A 2026 Operator's Guide

Explore top boot camps in South Carolina. Get an operator's breakdown of the competition in Charleston, Columbia, & Greenville to inform your own strategy.

MattApr 16, 2026

Marketing Hair Salons: A Gym Owner's Growth Playbook

22 min

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Marketing Hair Salons: A Gym Owner's Growth Playbook

Stop guessing. Learn the marketing hair salons use to dominate locally and apply their proven, no-nonsense playbook to grow your gym and save time.

MattApr 15, 2026

7 Top Gyms With Saunas: A 2026 Operator's Guide

19 min

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7 Top Gyms With Saunas: A 2026 Operator's Guide

See how top gyms with saunas boost value. An operator's guide to the costs, benefits, and management tech you need to compete and win.

MattApr 14, 2026

Your Stripe 1099 K Explained Without the Headaches

18 min

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Your Stripe 1099 K Explained Without the Headaches

A no-nonsense guide for gym owners on the Stripe 1099 K. Learn what it is, how to read it, and reconcile it with your books to save time this tax season.

MattApr 13, 2026

Fitness Club Manager Salary: Boost ROI & Attract Talent

15 min

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Fitness Club Manager Salary: Boost ROI & Attract Talent

Fitness club manager salary - Unlock top fitness club manager salary insights for 2026. Get national data, bonus structures, and strategies to make your manager

MattApr 12, 2026

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